Research released today by Virgin Australia shows that over the next few days, baggage carousels will be filled with up to 40,000 hats and over 55,000 lip glosses, which will be flown especially to Melbourne for The Cup and the Victorian Spring Racing Carnival.
With most believing that the Spring Racing Carnival is more about the social occasion, champagne and fashion (74%) than the racing (22%), it’s no wonder that getting their luggage there on time and intact is a top priority. Virgin Australia’s research revealed that the baggage carousels may be filled with an estimated $40 million worth of luggage this racing season.
Virgin Australia Group Executive Corporate Communications, Danielle Keighery said the Victorian Spring Racing Carnival is a positive boost for the Australian economy and the tourism industry in general.
“The Victorian Spring Racing Carnival has developed a reputation as one of the most important events on the sporting calendar, attracting domestic and international visitors alike. Last year, the carnival generated $728 million for the Australian economy, with a similar contribution expected this year”.
“We are committed to supporting the Australian tourism industry and will be putting on 36 additional flights into and out of Melbourne over the key racing period. Virgin Australia is well-prepared to transport Australia’s latest fashion trends as 40,000 hats, 110,000 dresses and pairs of heels make their way through carousels across the country”, Ms Keighery said.
Virgin Australia’s top tips for packing for the Spring Racing Carnival:
* Check the dimensions of your hat box. If it exceeds the carry-on allowance, check it-in at least 30 minutes before your flight.
* Pack an extra pair of shoes. A day at the races carries the high risk of broken high heels, mud and sore feet.
* Prepare for all weather conditions. With the unpredictability of the Spring season, you never know when you might need a warm jacket or an umbrella.
Other findings from the survey included:
* For most women Melbourne Cup is an excuse to splash out on new clothes and accessories with 80% of women willing to purchase a new dress for the race
* The average amount Australian women are prepared to spend on new items to look their best at Melbourne Cup is $370 – and that’s even before they have placed a bet
* Dirty shoes (48%), broken heels (42%) and fashion faux pas (23%) at the top of peoples ‘stress list’ when it comes to attending the races, explaining the sheer volume of luggage that travels to Melbourne
* The must-have beauty items for the race include lip-gloss (51%) and concealer (36%)
 Galaxy Research conducted 6/10/11, with a sample of 1510 respondents aged 18-64 across Australia.
 Figures provided by Victorian Racing Club and based on National Gross Economic Benefit – the total amount generated by the MCC in Australia by all Australians and international visitors.
 Refers to 29 October to 5 November 2011.
To book flights with Virgin Australia, visit the website here
The Queensland Music Network (Q Music) recently launched an online Rock N Roll Auction to raise money for The Premier’s Disaster Relief Appeal – an online event featuring items and experiences generously donated from artists around the globe.
‘Money-can’t-buy’ experience auctions opened yesterday and include the chance to meet Katy Perry at her Brisbane concert and a VIP trip to the massive Coachella Festival in the USA flying courtesy of us, V Australia.
The Rock n Roll Auction has already raised over $5,000 in funds for The Premier’s Disaster Relief Appeal and there are still more items left to be bid on including:
• a ten year VIP ticket for the Laneway Festival
• a private show by The Gin Club
• a chance to Less Than Jake side of stage at the Soundwave Festival
• a limited edition Reg Mombassa print
• signed items from Iggy & The Stooges, Talking Heads, Cold Chisel, Primal Scream, Bon Iver, Silverchair, Gotye, The Ten Tenors, Deborah Conway, Little Birdy, Human Nature + more!
To view and bid on auction items go to www.rocknrollauction.com.au. The auction bidding is happening on eBay and all money raised will go to The Premier’s Disaster Relief Appeal, which has been extended to help those affected by Tropical Cyclone Yasi as well as those affected by the Qld floods.
So made a bid and help out those in need!
Included are two premium economy return flights to LA with V Australia.
This prize doesn’t include transfers between the airport and festival or any accommodation. The successful bidder will need to arrange these themselves.
How will you Make Your Mark this New Year’s Eve?
Be one of the first in the world to mark the new decade as Sydney dazzles you with its world-class event and a spectacular Midnight Fireworks Display on Sydney Harbour.
Our sister airline, Virgin Blue, is one of the sponsors of the 2011 Open, but that’s not the only reason we’re counting down the days to the big event. The world’s tennis superstars will take to the courts in Melbourne Park. Click here for more information or better yet book your Blue Holidays package here.
In September we rocked LA’s Sunset Strip with Virgin America for SSMF and it was quite the event. From the huge crowds, to the amazing performances (Slash, Fergie & Smashing Pumpkins just to name drop a few), our fabulous Fly Girls and VIP party and the Andaz, we caught it all. Read more »
Seasonal cocktails (like gingerbread apple martinis), cider, eggnog and cookies will be served throughout December from 11 a.m.–6 p.m. at the famed Millennium Biltmore Hotel. On Wednesdays, live jazz performances liven up the joint from 4–7 p.m. For a little more refinement, winter afternoon tea, sandwiches, scones and desserts will be served Wednesday–Sunday from 2–5 p.m.
2011 will kick off with a bang thanks to Australia’s largest summer festival, the Sydney Festival, bringing together music, theatre, art, film and fun across the city for three fabulous weeks.
From the high profile, John Malkovich starring as Casanova in The Giacomo Variations, to the free this is one event you aren’t going to want to miss.
Click here for more event information.
Our sister airline, Virgin Blue, is one of the sponsors of the event, but that’s not the only reason we’re excited. The amazing entertainment showcase that is the Australian Open is something we love to behold. Mixing world class tennis with world class entertainment, facilities and technology. An energetic sporting carnival, that blends the fun and enjoyment of tennis with social and cultural attributes that celebrate Australia’s iconic love of the great outdoors and fun in the sun. Click here to learn more or better yet click here to join us and book your Australian Open Blue Holiday.
Crave Sydney International Food Festival is an annual celebration of Sydney’s cultural and outdoor lifestyle that takes place throughout October. Locals will get the opportunity to take in parts of the city they’ve never seen before, while tourists will feel at home in an international city full of great experiences.
There are multiple events as part of Crave Sydney International Food Festival: some established, others brand new and some free. Whether it’s breakfast on the Sydney Harbour Bridge, discovering art in unusual nooks and crannies, or travelling to islands not usually open to the public, make sure you get outside for some October fun.
The 10-day American Film Institute’s Los Angeles International Film Festival is the longest-running LA film festival. It features competitions of films by new filmmakers and showcases the latest works of established masters. Screenings take place at ArcLight Cinemas. 866.234.3378.