Sunday, January 22nd, 2012
Virgin Australia And Surf Life Saving Australia Join Forces To Promote Surf Safety This Summer
Australian beaches. Sun, surf, beach towels, lifesavers…Virgin Australia Cabin Crew? If you were at Coogee beach this morning, you may have been surprised to see this unlikely mix.
Rest assure – you weren’t seeing things; this morning’s events marked the beginning of an exciting new partnership. From today, Virgin Australia is the new official airline of Surf Life Saving Australia. Together, we will be raising awareness about the importance of surf safety for international and domestic tourists on our beaches.
Too often we hear about drowning tragedies in Australian beaches and pools. On average, our dedicated, volunteer surf lifesavers perform over 12,000 rescues each summer. Sadly, many of these incidents involve international tourists who are unfamiliar with the conditions at Australian beaches. As an airline with hundreds of daily flights around Australia and overseas, Virgin Australia can play a key role in educating these inbound travellers on the importance of surf safety before they visit our beaches.
Through our in-flight magazine Voyeur, our in-flight entertainment channels and key advertising spots throughout airports, we will be spreading Surf Life Saving Australia’s messages of beach and surf safety to the over 18 million guests who travel with us each year.
In the lead up to Australia Day, one of the busiest days on our beaches, why not take note of these vital tips:
- Read the surf safety signs.
- Ask a lifeguard for safety advice.
- Swim with a friend.
- Always swim between the red and yellow flags.
- Stay within the surf lifesavers eyesight – if they can’t see you, they can’t save you.
- Swim parallel to the beach.
- If you need help, stay calm and attract attention.
We feel very proud of our new partnership of Surf Life Saving Australia, and look forward to bringing you more surf safety messages and updates!