Wednesday, December 7th, 2011
Virgin Australia Becomes One Domestic & International Airline
Today we have officially launched our international airlines V Australia and Pacific Blue under our new brand, Virgin Australia.
The establishment of one brand and identity for Virgin Australia’s domestic and international operations means that from today, travellers will experience:
• New Virgin Australia signage at key international ports
• New-look travel documents
• One Guest Contact Centre number for both the domestic and international operations
• One consolidated Virgin Australia website for both the domestic and international operations.
We have also today unveiled a new brand and livery for our joint venture with the Government of Samoa, Polynesian Blue. The Prime Minister of Samoa, the Hon. Tuilaepa Sailele Malielegaoi, announced that the country’s national airline will now operate as Virgin Samoa (information of the launch can be found here).
Virgin Australia group of airlines CEO John Borghetti said that having both the domestic and international airlines operating under the Virgin brand was one of the company’s most significant achievements this year.
“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service. “The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments. “Now that our international airlines are all operating under the Virgin brand, our focus is on redesigning the product in the air to ensure a first-rate travel experience across all of our airlines. We look forward to revealing the new designs in the first half of 2012”, Mr Borghetti said.
Should you be travelling through the transition period, Virgin Australia will be implementing directional signage and putting on extra Ground Crew to assist you. There will not be any changes to guest travel bookings as a result of the launch of these new brands.
Which part of the re-branding of our airline has impressed you the most?