Wednesday, December 7th, 2011

Virgin Australia Becomes One Domestic & International Airline

Now You're Flying Virgin Australia

Today we have officially launched our international airlines V Australia and Pacific Blue under our new brand, Virgin Australia.

The establishment of one brand and identity for Virgin Australia’s domestic and international operations means that from today, travellers will experience:

• New Virgin Australia signage at key international ports

• New-look travel documents

• One Guest Contact Centre number for both the domestic and international operations

• One consolidated Virgin Australia website for both the domestic and international operations.

We have also today unveiled a new brand and livery for our joint venture with the Government of Samoa, Polynesian Blue. The Prime Minister of Samoa, the Hon. Tuilaepa Sailele Malielegaoi, announced that the country’s national airline will now operate as Virgin Samoa (information of the launch can be found here).

Virgin Australia group of airlines CEO John Borghetti said that having both the domestic and international airlines operating under the Virgin brand was one of the company’s most significant achievements this year.

“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service. “The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments. “Now that our international airlines are all operating under the Virgin brand, our focus is on redesigning the product in the air to ensure a first-rate travel experience across all of our airlines. We look forward to revealing the new designs in the first half of 2012”, Mr Borghetti said.

Should you be travelling through the transition period, Virgin Australia will be implementing directional signage and putting on extra Ground Crew to assist you. There will not be any changes to guest travel bookings as a result of the launch of these new brands.

Which part of the re-branding of our airline has impressed you the most?


9 Responses

  1. David December 7, 2011 at 7:18 pm

    It does make much more sense but it’s still hard to shake off the reference to VirginBlue when you are talking about who are travelling with. It does make a lot more sense to international travellers as it must have been so confusing planning their itineraries when they could fly on so many variations of Virgin.

    The branding is a awesome refresh and certainly love the new styling in the planes but just wished all of them were as awesome as the VAustralia planes that fly to LA.

    Having one website for all bookings is great when you are looking for your next holiday, hopefully there is an expansion of the virgin holiday products that offer more all inclusive flights/accommodation packages and a few nice last minute offers.

    Great work and look forward to flying with you next week!

  2. Nigel December 8, 2011 at 6:43 am

    I like the new livery and fitout of the aircraft… but i am wondering…. is there going to be First class, business class, and economy on the 777-300ER? or will they not have First class and just keep business, premium and economy?

  3. Nigel December 11, 2011 at 6:50 pm

    Can someone answer my question regarding whether there will be first class on the 777s when they have the new fitout?

  4. Dean December 12, 2011 at 9:04 am

    At this stage there is no plan for a first class cabin on our 777′s.

  5. louis Hughes December 12, 2011 at 7:38 pm

    I think all of it is interesting but one thing is I spend alot of time in Perth airport and from a distance it is hard to see the virgin branding that is written on the cabin exterior when it reflectsof the sun but with qantas you can see the black illistration clear from a far

  6. billy December 15, 2011 at 10:22 am

    I only hope that the old V Australia planes get to keep the southern cross tails, it looks much nicer than that new virgin tail.

  7. Dean December 15, 2011 at 3:05 pm

    Our 777′s will be repainted in the new Virgin Australia livery in 2012

  8. Irene Duine December 16, 2011 at 8:24 pm

    Good Evening,
    We want to fly from Brisbane to Gladstone.
    I cant mail your airline for information.
    Its very expensive to book in Holland.
    I hope you can help me.
    Kind regards Irene

  9. Dean December 19, 2011 at 9:51 am

    Hi Irene, Best to call our team on +61 7 3295 2296 for assistance in making a booking.