Wednesday, January 18th, 2012

Virgin Australia Launches Business Class In Australia

Virgin Australia 737 Business Class

Today is a landmark day for Virgin Australia.

Our airline has today launched Business Class on most domestic routes across the country that are operated by Boeing 737-700 and 737-800 aircraft, and on the airline’s fleet of Airbus A330 aircraft, giving Australian travellers choice in Business Class for the first time in over a decade.

Business Class will also be on our range of Embraer E190 routes, with updated E190 interiors coming in February.

Our offering includes new premium cabins with luxury leather seating and generous recline, a gourmet food and beverage service, as well as complimentary access to Virgin Australia’s lounges and priority security screening, check-in and boarding.

To develop the service, we assembled a group of experts in their fields to work closely with its team, including renowned chef Luke Mangan and acclaimed designer Hans Hulsbosch.

Virgin Australia Group Executive of Commercial Liz Savage said: “Last year we announced our commitment to bringing

Sydney Lounge's Premium Entry

competition to Business Class travel in Australia and today we have done just that. We are offering a premium product at very competitive prices, starting from as little as $429 one way from Sydney to the Gold Coast and $529 one way from Sydney to Melbourne” (Seats are limited, for full terms and conditions, please go to www.virginaustralia.com)

“We have also led the field in Australia by introducing priority check in; baggage and boarding and premium lounge entry in Sydney Domestic Terminal 2, which is all part of ensuring a quick and seamless experience for premium guests. In the last quarter of 2011, we have had Business Class available on trans-continental services and the feedback from guests has been excellent, demonstrating that the market is readily embracing our move into the domestic Business Class market,” Ms Savage said.

To celebrate the launch of Business Class, our Velocity Frequent Flyer program is offering its members the opportunity to earn double Velocity Points and Status Credits on all Business Class domestic flights taken with our airline between 26 January and 29 February 2012.

Today we can also announce that our Saver fare guests travelling between Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney on Monday to Friday will be offered complimentary beer and wine between the hours of 4:00pm and 7:00pm (AEST).

Do you see yourself looking to try our Business Class cabin sometime in the near future? Will you take up our offer of double points and double status credits?

 

11 Responses

  1. Nathan Shingles January 18, 2012 at 6:02 pm

    If you fly out of an eastern capital to Cairns after 4pm no complimentary beer and wine on Qantas , please don’t follow the lead . Also you can book a mystery flight to Cairns but not departing from ????

    I got a lame response from Mystery Flights section of Virgin !

  2. Artur Timms January 18, 2012 at 7:17 pm

    This service is to be expected to enhance the already quality service that Virgin gives it’s patrons. Thankyou

  3. Josh January 18, 2012 at 10:17 pm

    Saw it in action today a couple of times. Really good service compared to the other guys. Highlight was the huge crash when one of your team dropped a tray of glasses in the galley !

  4. Anthony Willeton January 19, 2012 at 1:58 pm

    When will the new 777 product be relaunched?

  5. Dean January 19, 2012 at 3:39 pm

    whoops!

  6. Dean January 19, 2012 at 3:39 pm

    Stay tuned for more info on 777 changes coming in 2012

  7. Markus January 19, 2012 at 10:28 pm

    Good to know.

  8. Ian Hamilton January 28, 2012 at 7:22 am

    Oh dear.
    The launch ad doesn’t work on a number of levels;
    The shot has been sloppily reversed (breast pockets are usually on the left not the right). His suit jacket should be hanging in a closet somewhere. – There appears to be no one else in Business class (the ad in the ‘Good Weekend’ has actually cropped out the passengers in economy). – There are no seat belts visible. – The Stewardess appears to be offering a drink whilst he already has one. – He looks extremely uncomfortable.
    I think your campaign agency is Ogilvy. I don’t have a job right now, so if they want to contract me for continuity – here I am.
    Ian Hamilton

  9. Alan Arratoon January 29, 2012 at 2:19 pm

    Overall a good fresh cabin, however is not as good as Qantas’s. Product is inconsistent between A330 and Boeing. Seats are different too. Also Virgin’s 737 aircraft do not have leg rests, whereas seats on Qantas fleet have them.

  10. Jeff February 1, 2012 at 12:43 pm

    One of the annoying aspects of the new business service is the ban on all other passengers, including platiunum and gold FF’s in econmony using the up front toilets. Even when business class is empty!

    Please don’t become another Qantas…..

  11. Virginia Brown February 1, 2012 at 1:52 pm

    After years of bi monthly trips from Gold Coast to Sydney I finally use Flexi fares
    so I can change flights if I arrive early or late, together with the drinks and snacks I enjoy.I view those flying Business Class and always wish it was me.The service, attention, and no e-n-o-r-m-o-u-s beings crushing their butt, oh I do hope I win!!!