Friday, December 23rd, 2011
Virgin Australia Takes Out Two Titles at the AusBT Awards including Best Frequent Flyer Program
Australia’s leading website for frequent flyers and business travellers, Australian Business Traveller this week launched its inaugural awards and we are delighted to announce that Virgin Australia took out two titles – Best Frequent Flyer Programme and Best Trans-Continental Service.
The panel of judges, which consisted of business travellers, frequent flyers and the AusBT editorial team, picked our A330 trans-continental service as the best of any airline, which is a great compliment considering this is the longest direct route inAustralia! AusBT said the decision came down to the ‘consistency of planes and cabins, great meals and in-flight service’, as well as the limousine transfers available to our Guests in Business Class.
They also said our decision to relaunch Velocity Frequent Flyer in August this year ‘gave airline loyalty programmes a much-needed shake-up’. This was largely due to the unique family benefits of the program, such as the ability to take Parental Leave from the membership when expecting a new addition to the family and the option to automatically pools points and status credits with family members.
What other benefits would you like to see in our Frequent Flyer programme?