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VAMFF designer interview with Camilla

VAMFF designer interview with Camilla

Ahead of the Virgin Australia Melbourne Fashion Festival (VAMFF), we asked world-renowned designer Camilla Franks, creator of Camilla, about the inspiration behind her latest collection, and what fans can expect from her during the Grand Showcase runway show on Wednesday, 19th March.

What inspired your collection this year?

This season my AW Collection And God Created Woman was born from my inner voices and yearnings. It is a calling “To all the women with a little bit of crazy…”. I feel that as women we wear many “hats”. The collection has many exclusively designed and embellished prints that relate to each of these personas. All of these are a representation and illumination of my “psyches.” It’s a direct homage to my triumphs & my struggles and an acceptance of who I am- and all I can be.

What can people look forward to seeing?

In addition to our signature styles, we continue to evolve with new silhouettes – beautiful knits, and more fitted and streamlined silhouettes. The prints and embellishments are incredible and winter perfect. The show will be big on impact & theatrics. We have Eva Longoria sitting front row (it is the only show she will attend for the week!), we have an exciting live music collaboration and if that isn’t enough, an incredible, almost couture styled show.

What’s your favourite look in the collection?

How can I choose! It’s like picking your favourite child! I am particularly drawn to the War Of Inhibition story of prints- there is a strong Rock n Roll feel couped with my signature feminine soul. This print collection marks the point in my life where I let go of fear, judgement and embraced disorder- kind of like putting on a show really!

Why VAMFF?

This year we are celebrating ten years of CAMILLA and featuring in the Grand Showcase is the perfect way to kick off the celebrations! We have our successful Hawksburn store and will be opening a new boutique in the Emporium Centre in April, so it seemed like the perfect time to show in Melbourne with VAMFF & to connect with my Melbourne tribe.

Favourite travel location in the world?

I am a global wanderer obsessed & inspired by the world, it’s people & cultures, nature. To name a few favourites…..My home Australia, India (my spiritual home), Peru, Vietnam, Mexico, America, Indonesia, China, Greece, Italy, Spain, Laos, Japan, Maldives, the Middle East. India will always be my second home, the people, the culture, the sights & the sounds. It is so alive & vibrant.