Friday, October 28th, 2011
Research released today by Virgin Australia shows that over the next few days, baggage carousels will be filled with up to 40,000 hats and over 55,000 lip glosses, which will be flown especially to Melbourne for The Cup and the Victorian Spring Racing Carnival.
With most believing that the Spring Racing Carnival is more about the social occasion, champagne and fashion (74%) than the racing (22%), it’s no wonder that getting their luggage there on time and intact is a top priority. Virgin Australia’s research revealed that the baggage carousels may be filled with an estimated $40 million worth of luggage this racing season.
Nikki Phillips flying with Virgin Australia to Melbourne's Spring Racing Carnival
Virgin Australia Group Executive Corporate Communications, Danielle Keighery said the Victorian Spring Racing Carnival is a positive boost for the Australian economy and the tourism industry in general.
“The Victorian Spring Racing Carnival has developed a reputation as one of the most important events on the sporting calendar, attracting domestic and international visitors alike. Last year, the carnival generated $728 million for the Australian economy, with a similar contribution expected this year”.
“We are committed to supporting the Australian tourism industry and will be putting on 36 additional flights into and out of Melbourne over the key racing period. Virgin Australia is well-prepared to transport Australia’s latest fashion trends as 40,000 hats, 110,000 dresses and pairs of heels make their way through carousels across the country”, Ms Keighery said.
Virgin Australia’s top tips for packing for the Spring Racing Carnival:
* Check the dimensions of your hat box. If it exceeds the carry-on allowance, check it-in at least 30 minutes before your flight.
* Pack an extra pair of shoes. A day at the races carries the high risk of broken high heels, mud and sore feet.
* Prepare for all weather conditions. With the unpredictability of the Spring season, you never know when you might need a warm jacket or an umbrella.
Other findings from the survey included:
* For most women Melbourne Cup is an excuse to splash out on new clothes and accessories with 80% of women willing to purchase a new dress for the race
* The average amount Australian women are prepared to spend on new items to look their best at Melbourne Cup is $370 – and that’s even before they have placed a bet
* Dirty shoes (48%), broken heels (42%) and fashion faux pas (23%) at the top of peoples ‘stress list’ when it comes to attending the races, explaining the sheer volume of luggage that travels to Melbourne
* The must-have beauty items for the race include lip-gloss (51%) and concealer (36%)
 Galaxy Research conducted 6/10/11, with a sample of 1510 respondents aged 18-64 across Australia.
 Figures provided by Victorian Racing Club and based on National Gross Economic Benefit – the total amount generated by the MCC in Australia by all Australians and international visitors.
 Refers to 29 October to 5 November 2011.
To book flights with Virgin Australia, visit the website here
Thursday, August 18th, 2011
Mackay’s newest sporting and entertainment venue will now carry the name Virgin Australia Stadium Mackay, following our three-year naming rights sponsorship announcement.
As part of our commitment to the area, we will also be opening a new Lounge and offering Business Class services before the end of 2011.
The new 260m² Mackay Lounge will offer:
· lounge seating for up to 70 Guests
· Premium Luke Mangan designed refreshments
· A premium selection of beverages
· Business services including complimentary WiFi, power, PC and printer
· Entertainment and relaxation with newspapers, premium magazine titles and a Panasonic high definition flat screen television featuring FOXTEL and free-to-air programming.
Tuesday, December 21st, 2010
Our sister airline, Virgin Blue, is one of the sponsors of the 2011 Open, but that’s not the only reason we’re counting down the days to the big event. The world’s tennis superstars will take to the courts in Melbourne Park. Click here for more information or better yet book your Blue Holidays package here.
Thursday, November 25th, 2010
Our sister airline, Virgin Blue, is one of the sponsors of the event, but that’s not the only reason we’re excited. The amazing entertainment showcase that is the Australian Open is something we love to behold. Mixing world class tennis with world class entertainment, facilities and technology. An energetic sporting carnival, that blends the fun and enjoyment of tennis with social and cultural attributes that celebrate Australia’s iconic love of the great outdoors and fun in the sun. Click here to learn more or better yet click here to join us and book your Australian Open Blue Holiday.