Posts Tagged ‘VAMFF’

Tuesday, March 25th, 2014

Virgin Australia Melbourne Fashion Festival wrap report

The 2014 Virgin Australia Melbourne Fashion Festival’s core program has come to a close, after a spectacular week of runway, beauty and business events.  Audiences were wowed by the likes of Camilla, Michael Lo Sordo, Sass & Bide, Carla Zampatti and many, many more, all showcasing their latest collections.

Virgin Australia Cabin Crew @ VAMFF

The festival’s theme of See.Feel.React focussed on making the events accessible to everyone, not just those in the fashion industry. The festival team hoped that the accessible nature of the events would allow visitors to embrace their interest in fashion and attend whichever event they desired. That didn’t stop the big name celebrities from attending, with Megan Gale & Eva Longoria being spotted in the front row at the Grand Showcase by Camilla.

Megan Gale & Eva Longoria @ VAMFF          CAMILLA PROFILE IMAGE

As the principal partner of the festival, our stylish Cabin Crew were on hand to welcome guests and ensure they had a fantastic experience. If you weren’t able to attend this year’s festival, we hope to see you at the Virgin Australia Melbourne Fashion Festival in 2015!

Head to vamff.com.au for more fashion festival info.

Front row @ VAMFF

Friday, March 7th, 2014

VAMFF designer interview with Camilla

Ahead of the Virgin Australia Melbourne Fashion Festival (VAMFF), we asked world-renowned designer Camilla Franks, creator of Camilla, about the inspiration behind her latest collection, and what fans can expect from her during the Grand Showcase runway show on Wednesday, 19th March.

CAMILLA PROFILE IMAGE

What inspired your collection this year?

This season my AW Collection And God Created Woman was born from my inner voices and yearnings. It is a calling “To all the women with a little bit of crazy…”. I feel that as women we wear many “hats”. The collection has many exclusively designed and embellished prints that relate to each of these personas. All of these are a representation and illumination of my “psyches.” It’s a direct homage to my triumphs &   my struggles and an acceptance  of who I am- and all I can be.

What can people look forward to seeing?

In addition to our signature styles, we continue to evolve with new silhouettes – beautiful knits, and more fitted and streamlined silhouettes. The prints and embellishments are incredible and winter perfect.

The show will be big on impact & theatrics. We have Eva Longoria  sitting front row (it is the only show she will attend for the week!), we have an exciting live music collaboration and if that isn’t enough, an incredible, almost couture styled show.

What’s your favourite look in the collection?

How can I choose! It’s like picking your favourite child! I am particularly drawn to the War Of Inhibition story of prints- there is a strong Rock n Roll feel couped with my signature feminine soul. This print collection marks the point in my life where I let go of fear, judgement and embraced disorder- kind of like putting on a show really!

Why VAMFF?

This year we are celebrating ten years of CAMILLA and featuring in the Grand Showcase is the perfect way to kick off the celebrations! We have our successful Hawksburn store and will be opening a new boutique in the Emporium Centre in April, so it seemed like the perfect time to show in Melbourne with VAMFF & to connect with my Melbourne tribe.

Favourite travel location in the world? 

I am a global wanderer obsessed & inspired by the world, it’s people & cultures, nature. To name a few favourites…..My home Australia, India (my spiritual home), Peru, Vietnam, Mexico, America, Indonesia, China, Greece, Italy, Spain, Laos, Japan, Maldives, the Middle East.

India will always be my second home, the people, the culture, the sights & the sounds. It is so alive & vibrant.

 

The Virgin Australia Melbourne Fashion Festival runs from 17-21 March. If you’d like to be there to see the latest from Camilla and many more top designers, Virgin Australia has a variety of holiday packages available. Check the Virgin Australia website for more details.