Wednesday, December 7th, 2011
The Government of Samoa and joint venture partner, Virgin Australia group of airlines, today unveiled a new brand and livery for the country’s national airline – Virgin Samoa.
The Hon. Tuilaepa Sailele Malielegaoi, Prime Minister of Samoa, said: “Our vision when entering our Polynesian Blue joint venture in 2005 was to create a national airline that would be financially strong and that would provide growth opportunities and financial stability for our country. We have achieved these goals.”
“Today our vision is to bring a new level of service and style to our guests as we partner in the evolution of Virgin Australia. This name and branding provides a new level of professionalism for our national airline; a new style; of which the people of Samoa can be proud.”
Chief Executive Officer of Virgin Samoa (formerly Polynesian Blue), Mark Pitt, said the new brand and aircraft livery delivers a fresh, contemporary and sophisticated look, consistent with its partner Virgin Australia but with a uniquely Samoan flavour; featuring elements such as a palm tree motif on the fuselage; the words “airline of Samoa” under the window line near the front doors; and a specially designed tatau pattern on the engines.
“Samoan master tattooist, Tuifa’asisina Tulouena Sua, originally developed this unique design to represent the coming together of Polynesian Airlines and Virgin Australia to form Polynesian Blue. As we now move into an even brighter future together as Virgin Samoa we felt it important to include a respectful reference to our culture and our past,” Mr Pitt said.
“I am confident our new brand, working with the strength of our airline partners, will significantly raise our profile with travellers all over the world; and that over time this will contribute to growth in passenger volume. The significance of this change cannot be understated in terms of the lift it will give to the airline’s future.”
“More importantly, the new Virgin Samoa name and aircraft livery will increase the airline’s visibility in the eyes of local Samoans and those living abroad, as Samoa’s national flag carrier.”
Virgin Samoa’s aircraft, named Tapu’itea, will enter into service in its new livery and with an upgraded interior the first quarter of the 2012 calendar year.
The launch of the Virgin Samoa brand comes at the same time as the airlines formerly known as Pacific Blue and V Australia adopt the Virgin Australia brand; merging what was three separate airline brands into a single consistent identity as Virgin Australia.
Further information on Virgin Samoa’s flights and fares is available at: http://www.virginsamoa.com