Today we have officially launched our international airlines V Australia and Pacific Blue under our new brand, Virgin Australia.
The establishment of one brand and identity for Virgin Australia’s domestic and international operations means that from today, travellers will experience:
• New Virgin Australia signage at key international ports
• New-look travel documents
• One Guest Contact Centre number for both the domestic and international operations
• One consolidated Virgin Australia website for both the domestic and international operations.
We have also today unveiled a new brand and livery for our joint venture with the Government of Samoa, Polynesian Blue. The Prime Minister of Samoa, the Hon. Tuilaepa Sailele Malielegaoi, announced that the country’s national airline will now operate as Virgin Samoa (information of the launch can be found here).
Virgin Australia group of airlines CEO John Borghetti said that having both the domestic and international airlines operating under the Virgin brand was one of the company’s most significant achievements this year.
“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service. “The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments. “Now that our international airlines are all operating under the Virgin brand, our focus is on redesigning the product in the air to ensure a first-rate travel experience across all of our airlines. We look forward to revealing the new designs in the first half of 2012”, Mr Borghetti said.
Should you be travelling through the transition period, Virgin Australia will be implementing directional signage and putting on extra Ground Crew to assist you. There will not be any changes to guest travel bookings as a result of the launch of these new brands.
Which part of the re-branding of our airline has impressed you the most?
An eagle-eyed Virgin Australia follower has picked up that the recent construction at the Gold Coast (OOL) Airport is for our new Lounge!
Announced earlier this year, the Lounge will join a list that includes the recently redesigned and renovated Melbourne and Brisbane Lounges, as well as Sydney, Perth, Adelaide, and Canberra.
Designed by renowned architect Tim Greer of Tonkin Zulaikha Greer, the Lounge will be a key tool to providing an improved experience for those Guests visiting an important tourism destination such as the Gold Coast.
Gold Coast Lounge
The Lounge will be completed in 2012.
Are you excited by this addition to our Lounge network? Will you make good use of the Lounge?
Research released today by Virgin Australia shows that over the next few days, baggage carousels will be filled with up to 40,000 hats and over 55,000 lip glosses, which will be flown especially to Melbourne for The Cup and the Victorian Spring Racing Carnival.
With most believing that the Spring Racing Carnival is more about the social occasion, champagne and fashion (74%) than the racing (22%), it’s no wonder that getting their luggage there on time and intact is a top priority. Virgin Australia’s research revealed that the baggage carousels may be filled with an estimated $40 million worth of luggage this racing season.
Nikki Phillips flying with Virgin Australia to Melbourne's Spring Racing Carnival
Virgin Australia Group Executive Corporate Communications, Danielle Keighery said the Victorian Spring Racing Carnival is a positive boost for the Australian economy and the tourism industry in general.
“The Victorian Spring Racing Carnival has developed a reputation as one of the most important events on the sporting calendar, attracting domestic and international visitors alike. Last year, the carnival generated $728 million for the Australian economy, with a similar contribution expected this year”.
“We are committed to supporting the Australian tourism industry and will be putting on 36 additional flights into and out of Melbourne over the key racing period. Virgin Australia is well-prepared to transport Australia’s latest fashion trends as 40,000 hats, 110,000 dresses and pairs of heels make their way through carousels across the country”, Ms Keighery said.
Virgin Australia’s top tips for packing for the Spring Racing Carnival:
* Check the dimensions of your hat box. If it exceeds the carry-on allowance, check it-in at least 30 minutes before your flight.
* Pack an extra pair of shoes. A day at the races carries the high risk of broken high heels, mud and sore feet.
* Prepare for all weather conditions. With the unpredictability of the Spring season, you never know when you might need a warm jacket or an umbrella.
Other findings from the survey included:
* For most women Melbourne Cup is an excuse to splash out on new clothes and accessories with 80% of women willing to purchase a new dress for the race
* The average amount Australian women are prepared to spend on new items to look their best at Melbourne Cup is $370 – and that’s even before they have placed a bet
* Dirty shoes (48%), broken heels (42%) and fashion faux pas (23%) at the top of peoples ‘stress list’ when it comes to attending the races, explaining the sheer volume of luggage that travels to Melbourne
* The must-have beauty items for the race include lip-gloss (51%) and concealer (36%)
 Galaxy Research conducted 6/10/11, with a sample of 1510 respondents aged 18-64 across Australia.
 Figures provided by Victorian Racing Club and based on National Gross Economic Benefit – the total amount generated by the MCC in Australia by all Australians and international visitors.
 Refers to 29 October to 5 November 2011.
To book flights with Virgin Australia, visit the website here
Mackay’s newest sporting and entertainment venue will now carry the name Virgin Australia Stadium Mackay, following our three-year naming rights sponsorship announcement.
As part of our commitment to the area, we will also be opening a new Lounge and offering Business Class services before the end of 2011.
The new 260m² Mackay Lounge will offer:
· lounge seating for up to 70 Guests
· Premium Luke Mangan designed refreshments
· A premium selection of beverages
· Business services including complimentary WiFi, power, PC and printer
· Entertainment and relaxation with newspapers, premium magazine titles and a Panasonic high definition flat screen television featuring FOXTEL and free-to-air programming.
Our new Virgin Australia Lounge experience is a stylish yet practical space in which to work, socialise or unwind in comfort prior to your Virgin Australia flight departure from selected domestic airports.
Offering a great selection of complimentary benefits including a new Luke Mangan designed buffet menu and premium wines, business services, news, and entertainment, the Virgin Australia Lounge is your airport haven.
We’ve just been released a new TV commercial to promote the Lounge (see below).
The new Brisbane Domestic Lounge opened last week (27th July), joining the flagship Melbourne Lounge as both being recently renovated by renowned architect Tim Greer of Tonkin Zulaikha Greer. – see the photos here
To find out more, including entry rates or how to join visit the website here
Have you already experienced either of these two fantastic spaces prior to your flight? Favourite part? Any tips for your fellow travellers when using them?
Today we have announced the first routes for our new ATR aircraft, under the regional alliance with Skywest (subject to regulatory approval).
From October 2011 we will commence new services from Brisbane to Gladstone (double daily service) and Brisbane to Port Macquarie (daily return service) plus add extra services between Canberra and Sydney, bringing the total number of flights between the two cities to 60 each week.
Are you a fan of the AFL? A fan of the Gold Coast SUNS? A fan of travel? A fan of tropical Queensland?
If you are, why don’t you book a Blue Holidays package to join the Gold Coast SUNS on an AFL charter flight to travel with the players to beautiful Cairns for their match with the Richmond Tigers on July 16th.
Package price is $376 per person twin share and includes:
Return airfares from Gold Coast to Cairns flying Virgin Australia
1 nights accommodation at the Mantra Trilogy Cairns
Return airport & stadium transfers
Upper Grand Stand Ticket
Package must be booked via the Blue Holidays Guest Contact Centre by calling 13 15 16.
Thursday May 26th will always be known as the day Virgin Australia started their business class offering in Australia, with their first Airbus A330 beginning operations between Sydney and Perth – known as the “Coast To Coast”.
Sir Richard Branson Arrives at the Virgin Australia brand launch aboard the A330 Cable Beach
The aircraft, VH-XFB is named “Cable Beach”, after the beautiful West Australian coastline.
Even with a 50 minute delay leaving Sydney Airport, the flight crew were able to make up time and arrived on time into Perth!
This is the first Airbus to join the Virgin Australia fleet, will eventually be joined by three more, and of course joins the existing Boeing and Embraer aircraft.
By July, there will be a three-daily service operating the Coast To Coast route between Sydney and Perth.
This is the first aircraft to have business class included on a domestic route for Virgin Australia, which is significant in it’s own right, but more significant is what is on offer:
* Generous reclinable luxurious Business Class seating.
* Our new Business Class menu is your stylish restaurant in the sky where you can enjoy gourmet food created by our chef Luke Mangan.
* Business class guests have access to the Lounge (the new designer Melbourne Lounge opened earlier this week – see here)
* Priority Check in plus very generous Baggage allowances are also provided.
When you are planning your Dublin, Ireland holiday there are a few things to remember, namely the weather!
Much like the rain, the temperatures in Dublin aren’t nearly as bad as you think but wind can sometimes make it feel a lot cooler. If arriving in summer, be sure to still slip a heavy coat and pair of boots in your luggage. If that fails there’s always a peat fireplace and pint waiting in a welcoming pub and the shopping is pretty good too.
As a guide, Dublin experiences a temperate (marine) climate with summer averages ranging between 10°C (50° F) and 18°C (64° F). In recent years summer temperatures have risen substantially above these averages. Winter months range between 3°C (37° F) overnight and 8°C (46° F) during the day. Rain is highest during winter but the city experiences substantially less rainfall than the rest of the country. December is the wettest month with averages recorded around 75mm.
Population: Approx. 506,211
Time Zone: UTC +1
Languages: English (official), Irish (official)
Currency Exchange: Purchase your euro cash and travellers cheques before you leave Australia Dublin Airport
Name: Dublin Airport
Partner Airline: Etihad Airways
Car Rental: Mates rates on all car hire with our preferred partners